Discover Madame Furoshiki
In 2021, I founded Madame Furoshiki® after rescuing 4 km of curtains from a five-star hotel in Barcelona.
My goal? To give a second life to these forgotten fabrics and create unique, upcycled products. This is how our first collection, "Before, I was a Curtain," was born.
Since then, this journey has continued with a strong mission: to fight against textile waste and promote a more inclusive society.
All our accessories and gift packaging are made from upcycled fabrics, produced in partner workshops in Barcelona (and France) that support professional reintegration and provide opportunities for people in severe social and economic hardship.
As a proud mother of three, my children inspire me every day to create meaningful and joyful designs – like our dream hut, created to delight both young and old, and which has become one of our bestsellers!
Together, we are building a more responsible, more beautiful, and always magical world. ✨
Pauline Seguin, Founder
“I am determined to make a difference in the fight against textile waste.”
Why madame furoshiki?
When it came to choosing a name to embody my project, “furoshiki” was the obvious choice. This Japanese word refers to the traditional art of wrapping objects with fabric. It's an elegant, environmentally friendly practice that's deeply aligned with my mission: to give new life to forgotten fabrics while celebrating the act of reusable packaging.
And why “Madame”? Because this project is, above all, a human adventure, led by a woman who wants to make a difference. The name reflects the alliance between tradition and modernity, artisanal know-how and commitment to a more responsible future.
With Madame Furoshiki, I want to inspire everyone to reimagine beauty, sustainability, and ethics in our everyday actions—all with a touch of poetry. 🌿✨
My family story
Winding up the family clock reminded me of our line of textile entrepreneurs, when weavers (among others) flourished in the Rhone Valley. My grandfather, like his father and my great-great-grandfather before him, were the official suppliers of French Haute-Couture houses.